De Beers provides Single Country Origin through Tracr
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The future of diamond traceability
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natural diamonds recorded on the Tracr blockchain
natural diamonds recorded on the Tracr blockchain
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Tracr Diamond Experience
Discover the incredible journey and exquisite beauty of a diamond, from its origins deep within the earth to it’s final polished form
See it live
Our
technology
Tracr leverages the Internet of Things, the power of Artificial Intelligence and our secure blockchain technology to provide confidence in the diamond supply chain.
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Register your interest in Tracr
To get the latest information on the Tracr service, as well as access to a range of promotional videos and one-pagers, and to sign up to our newsletter, please register below
FAQ
Commonly asked questions.
How do I find out more?
For more information about Tracr please contact us.
Are you hiring?
We’d love to hear from talented candidates interested in joining Tracr. For further information see our careers page.
How do I access support?
Active users of Tracr can access the Tracr support portal to find information and guidance on how to use Tracr.
Can I promote my diamonds on Tracr?
Tracr is primarily a diamond provenance and storytelling platform. Accordingly, participants on Tracr can use the platform to strengthen their claims around authenticity and provenance.
Where can I buy diamonds registered on Tracr?
Tracr aims to be widely available as a source of information for purchasers of natural diamonds and is already working with several major retailers.
Ask your retailers for details of any diamonds they have carrying the Tracr ID.
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